sidegrade

side grade |ˈsīd ˌgrād ˈsaɪdɡreɪd | ▶noun a marketing incentive aimed at persuading a consumer to switch to a competitor's product: a competitive sidegrade to Canvas or CorelDraw. ▶verb switch to a competitive product: I'd prefer to sidegrade to Windows Media Player 10 at some point.

sidegrade

side grade |ˈsīd ˌgrād ˈsaɪdɡreɪd | ▶noun a marketing incentive aimed at persuading a consumer to switch to a competitor's product: a competitive sidegrade to Canvas or CorelDraw. ▶verb switch to a competitive product: I'd prefer to sidegrade to Windows Media Player 10 at some point.